INFO-LE^P | Demystifying the links between Consumer and brands

Ourphilosophy

Desk research to understand the relevant market environment

Contextualize primary research data already available with Client

Interaction with key stakeholders in the company and distribution channel
Economy of questions

Fit for Purpose Sampling Technique

Optimized Sample Design
Consumer immersion - Customers are the most effective consultants; to bring alive the research insights

Small qualitative module - Knowing the consumer parlance in research instrument development

Pilots - Mandatory testing of the research instrument
Using the right analytical tools at each stage of the Consumer Buying Cycle

Segmentation based approach rather than Means- Believing in the Power of deviant analysis
Digital - Social listening and Social marketing evaluation

Use the medium which the respondents use to communicate - Mobile and online surveys

Technology usage for research monitoring and quality control
Presence of senior researchers at each level of the research

Senior involvement to ensure clear insights

Aboutus

With a core team of people having extensive experience in market research, InfoLeap is here to deliver valuable insights to clients from a Research as well as Business perspective.

InfoLeap takes pride in its relationships with its clients and aims to empower them to make smart business decisions in their growth journey.

Ourservices

Unraveling Consumer Motivations

Consumer Immersions
Ethnography Research
Brand Archetypes

Information Search - The Influencing Factors

Social Listening
Consumer Segmentation
Concept Evaluation
Touch point/ Media Mix Evaluation
Communication Testing

Product & Brand Choice Behavior

Consumer Behavior
Social Engagement
Brand Health
Product Testing
Psychographic Pricing Research

Unraveling Shoppers Dilemma during Purchase

Feature Price Evaluation
Retail Research
Shopper Research

After Sales Experience - Product and Channel improvement areas

Customer Satisfaction
Retailer Feedback
Stakeholder Satisfaction

Customer Recommendation

Acceptor Rejector Study
NPS (Net Promoter Score)

Ourclients

Airtel

Kellogs

Bacardi

MTS

Sab-Miller

Dabur

Eicher

ABP News

You too can run

IndiaMart

Piramal

Times Innovative Media

Hero Motocorp

Carrier Media

Shri Educare

Save the Children

Interactive

Credit check partners

Philips

Arogya World

our amazing team

Rahul Varma

Co-Founder

Mulraj Gala

Co-Founder

Sachin Chaudhari

Co-Founder

Shilpa Chopra

Senior Consultant

Manisha Ramsisaria

Associate Consultant

Contact Us

InfoLeap Market Research & Consultancy LLP

71, Udyog Kshetra, 2nd floor,
Mulund Goregaon Link Road,
Mulund (West), Mumbai 400080

rahul.varma@info-leap.com + 91.9811791720

mulraj.gala@info-leap.com +91.9820608170

sachin.chaudhari@info-leap.com +91.9811410977

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