Manisha found her way in qualitative research 3 years back when she started applying her creative instinct to build tools and techniques to gauze consumer reaction. Now she aims at furnishing herself statistically also.

Manisha is in love with reading and writing. She also enjoys leisure travel with friends and family. Experimentative by nature, her simple mantra of life is to 'savour every moment'.

Manisha is an MBA and has done her graduation in Maths (H) prior to it.