Experience:
15 yrs of experience in market research.
Prior to InfoLeap, Shilpa has worked in market research companies like Ipsos, Synovate & Market Probe
Education:
Post-Graduate (PGDBM in Marketing) from New Delhi Institute of Management in 2005-07.
Graduate in Advertising , Sales Promotion & Sales Management from Delhi University
Research areas / Specialties:
Has worked across categories like Retail, FMCG, Telecom, Durables, Automotive, Media, Alcohol, Tobacco, Airport etc.
Worked on various studies like Usage & Attitude studies, Loyalty/C-SAT, Service Audits, Brand and Communication research, Pricing research, Consumer Segmentation