Experience:
15 years of experience in Quantitative research and Solution development. Prior to Infoleap, Priyanka has worked in market research companies like Kantar and Sprint Studio.
Education:
MBA from ICFAI Business School, Delhi
BE in IT from Rajasthan University, Jaipur
Research areas / Specialties:
Worked majorly for categories like FMCG, Durables, Telecom, Pharma and Alcobev.
Research expertise includes Brand Health Tracking, Ad evaluation, Concept test, Product test and Online communities.
Brief experience with qualitative research on studies such as Ad evaluation, consumers understanding and concept test.