Experience:
26+ yrs. of experience in market research. Sachin has worked across leading market research companies like Ipsos, Millward Brown, IMRB, Nielsen and TNS in India & Asia

Education:
Agricultural Engineering from JNAU, Jabalpur
MBA from Institute of Rural Management, Anand (IRMA) in 1996-98

Research areas / Specialties:
Brand Health Assessment to understand brand’s performance against competition and identify corrective action.
Understanding the market landscape and possible positioning/ targeting options for brands by Consumer Segmentation and Understanding their Usage & Attitude towards categories
Helping the client in new product & brand launches through New Product Development Research & Pricing Research