Experience:
A result-driven professional, offering 20 years of extensive experience in supporting brands define marketing strategy with the help of sharp consumer and market insights. Worked across leading market research companies like IMRB (Kantar), Ipsos (Synovate in initial days) and Nielsen in India (including BASES & RMS)

Education:
BA (H) Mathematics, Lady Shri Ram College, Delhi University
PGDBM Marketing & HR, Fore School of Management

Research areas / Specialties:
Connecting insights from different sources/ methodologies to derive a 360-degree view for addressing business questions and making actionable recommendations.
With rich experience across categories - FMCG, Consumer Health, Durables and Telecom
Experience across quantitative and qualitative methodologies (Customer Satisfaction, U&A, Segmentation, Brand Experience, Concept & Product, Innovation forecasting (BASES), Retail measurement (RMS), Sales effectiveness, shopper understanding)