Experience:
30 yrs of experience in market research. After honing his skills in consulting in Tata economic Consultancy Services, Rahul spent two years in Market and Sales planning at Daewoo Motors. And since 1999 has been in Consumer research across companies like Nielsen, Kantar (IMRB), and Synovate / InfoLeap. He was heading the All India Vertical for InfoLeap for Media and Technology and Public Administration in his last working assignment before which he was brand head at Synovate Delhi office.
Education:
In 2014 he stepped into the shoes of Entrepreneurship and has since successfully steered InfoLeap as a co-founder.
PGDBM from Sydenham Institute of Management, Mumbai in 1993-95
Mechanical engineering from RVCE, Bangalore
Research areas / Specialties: Helping clients reposition their brands by doing Usage & Attitude studies and Brand and Communication research.
Help client build new products by doing research to assess Concept Development followed by development of New Product research and Pricing research. Consumer behavior studies to enable client to develop long term strategy